Helsinki vampire rockers THE 69 EYES will release the first single, ‘Red’, from their upcoming tenth studio album, X, on August 10th via Nuclear Blast. The band shot a music video for the track this past weekend with renowned director Patric Ullaeus.

Singer Jyrki69 states: “We’ve known the director Patric for years and been talking nearly a decade of doing a video with him. So it was about the time finally! Since the whole new upcoming album X is our “made in Sweden” record, it was natural to shoot a video with a Swedish director and in Sweden. I really loved David Fincher’s movie The Girl With The Dragon Tattoo, which is set in Sweden and wanted some of that kind of vibe to be in this video too. We shot the video in the Bjertorp Slott mansion outside of Gothenburg. It’s a mystery scene in the most beautiful Swedish countryside with fast sportcars, Playboy playmates and the Helsinki Vampires!
When The 69 Eyes make videos, it always is more based on pleasure in contrary to the recording session. And that’s how it was again this time!”

The X album artwork can be seen below:

Commented lead alchemist Jyrki69 on the cover: “The cover is pure goth ‘n’ roll: a psychedelic mirror image of old wild animal bones with our x-tagram projected over all. It’s good, evil, magic and voodoo all together! Something to stare at when tripping on the album.”

X is scheduled for a late September release via Nuclear Blast. More info coming soon.